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The City recognises that the land on which Perth city stands has a history that spans more than 50,000 years, long before Captain James Stirling founded the Swan River colony in 1829.
The City has been working with the Western Australia Indigenous Tourism Operators Council (WAITOC) to grow authentic Aboriginal tourism products and experiences in Perth via a workforce development program for Aboriginal tourism businesses which commenced in 2017.
In July 2021, the City has again shown its support for Aboriginal tourism by contributing $40,000 towards the Aboriginal Tourism Academy.
The Aboriginal Tourism Academy is a business mentoring program to assist Aboriginal-owned businesses gain advice from a tourism expert in a highly individualized manner; businesses can enter as a start-up through to a mature, internationally-ready business.
The business mentoring programs have assisted in growing a remarkable 49 products or experiences in Greater Perth, equating to a 717 per cent increase in only a few short years of the programs running.
WAITOC CEO, Robert Taylor, said following on from the success of the 2020 program supporting the growth of Aboriginal tourism experiences, the Destination Perth region now had the second largest number of members out of the five tourism regions in WA.
“This is a great outcome as four years ago there were only a very small number of Aboriginal tourism experiences available to visitors. Perth is the gateway to WA and there are now almost 50 authentic Aboriginal products and experiences for visitors to enjoy.”
Discover how the City of Perth has helped grow Aboriginal tourism in Perth.
There’s a lot of visitors coming in through Perth and this makes WA very attractive and Perth the gateway to authentic Aboriginal tourism in Australia.
We are here to support you and your business
The unprecedented levels of public and private investment have fuelled dramatic changes in Perth and there is no better time to establish or relocate your business here.
If you would like to find out more about how the City of Perth can assist you and your business, please contact us.
The Economic Development Team can provide the following services:
- Guidance – Informing prospective operators about Perth.
- Investment facilitation - Assisting investors to find suitable products in Perth.
- A coordinated approach – Assisting prospective operators to navigate their way through government and guidance for the approvals process.
- Making connections – Facilitating introductions to industry leads.
- Funding – Grants and sponsorships are available.
- Contact the City of Perth to make enquiries: email@example.com