Tourism

Perth has undergone a once in a 100-year transformation by way of major capital developments and hospitality inventory, including the investment of major international hotel developers and hundreds of new food and beverage offerings.
Kings Park

Read about recent activities in the tourism sector in Perth

  • Carol McCracken, Marketing Manager Willie Creek Pearls, explains how their business has adapted to provide the best experience possible for Chinese visitors to Perth.

"Every beach gives you a chance to take in Perth’s daily evening show – the sun plunging into the Indian Ocean" -BBC

Find out why Perth is winning big at the Australian Tourism Awards

Two Feet and a Heartbeat are a 2018 Australian Tourism Award winning business. See more here:
  • Ryan from Two feet and a heart beat

    Ryan, Two Feet and a Heartbeat

    Hear from Ryan about being an Australian Tourism Award winning business.

  • Ash from Street Eats

    Ash, Street Eats

    Hear from Ash and be introduced to the world of street food from Perth’s Street Eats Eatery.

  • Evan from Kakulas Brothers

    Evan, Kakulas Brothers

    Hear from Evan from Kakulas Brothers, established in Perth in 1929 and home to boutique grocery options.

  • Technology sector

    Jamie, Varnish

    Hear from Jamie and learn about what makes Varnish a successful business!

Aboriginal Tourism

The City recognises that the land on which Perth city stands has a history that spans more than 50,000 years, long before Captain James Stirling founded the Swan River colony in 1829.

The City has been working with the Western Australia Indigenous Tourism Operators Council (WAITOC) to grow authentic Aboriginal tourism products and experiences in Perth via a workforce development program for Aboriginal tourism businesses which commenced in 2017.

In July 2021, the City has again shown its support for Aboriginal tourism by contributing $40,000 towards the Aboriginal Tourism Academy.

The Aboriginal Tourism Academy is a business mentoring program to assist Aboriginal-owned businesses gain advice from a tourism expert in a highly individualized manner; businesses can enter as a start-up through to a mature, internationally-ready business.

The business mentoring programs have assisted in growing a remarkable 49 products or experiences in Greater Perth, equating to a 717 per cent increase in only a few short years of the programs running.

WAITOC CEO, Robert Taylor, said following on from the success of the 2020 program supporting the growth of Aboriginal tourism experiences, the Destination Perth region now had the second largest number of members out of the five tourism regions in WA.

“This is a great outcome as four years ago there were only a very small number of Aboriginal tourism experiences available to visitors.   Perth is the gateway to WA and there are now almost 50 authentic Aboriginal products and experiences for visitors to enjoy.”

Discover how the City of Perth has helped grow Aboriginal tourism in Perth.

Aboriginal tourism in Perth

Cultural Performances

Entitled Nyumbi, Perth residents and visitors immerse themselves in rich Nyoongar culture through traditional song and dance at Yagan Square.
Cultural Performances

Robert Taylor, WAITOC
TOURISM & HOSPITALITY

There’s a lot of visitors coming in through Perth and this makes WA very attractive and Perth the gateway to authentic Aboriginal tourism in Australia.

Robert Taylor

WAITOC

We are here to support you and your business

The unprecedented levels of public and private investment have fuelled dramatic changes in Perth and there is no better time to establish or relocate your business here.

If you would like to find out more about how the City of Perth can assist you and your business, please contact us.

The Economic Development Team can provide the following services:

  • Guidance – Informing prospective operators about Perth.
  • Investment facilitation - Assisting investors to find suitable products in Perth.
  • A coordinated approach – Assisting prospective operators to navigate their way through government and guidance for the approvals process.
  • Making connections – Facilitating introductions to industry leads.
  • Funding – Grants and sponsorships are available.
  • Contact the City of Perth to make enquiries: ecodev@cityofperth.wa.gov.au
Mike McKenna
TOURISM

A destination that attracts people from right around Australia and the world.”

Mike McKenna

CEO, Optus Stadium

Kevin Brown
TOURISM & HOSPITALITY

This is an exciting time for Perth Airport and Western Australia as Perth becomes Australia’s Western Hub.

Kevin Brown

CEO, Perth Airport

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